01
DISCOVERY
15-minute call. You talk, we listen. No pitch.
HOO
Herrman Online Outlook
Online
After-hours line
Reply 24h
TEXT (804) 957-1003
Reply 24h
ON THE BENCH // Tonight, Kansas City
LOCAL TIME --:--
✦
ONE BUILDER NO SUBS
✦
NEXT SLOT OPEN
EST. 2025
↳ Vol. 01 // The Mission
We build while they sleep.
Stores that sell. Found by Google AND ChatGPT. AEO + SEO + conversion built in.
Custom Shopify stores hand-coded to actually sell — ranked for Google, found by ChatGPT and Perplexity, with the AEO, on-page SEO, and conversion work other agencies charge extra for or skip entirely. Pay $0 upfront. You don't owe a dime until you say go.
✦HAND-CODED LIQUID
✦$0 UPFRONT
✦NO CONTRACTS
✦ONE BUILDER. NO AGENCY.
✦KANSAS CITY
PAY ON
APPROVAL
★ ★ ★
APPROVAL
★ ★ ★
Pay only on approval. Walk through the live preview on your phone first. Want changes? We make them. Nothing owed until you say go.
↓ Vol. 02 // the work ↓
THE WORK✦EVERY INDUSTRY✦ZERO TEMPLATES✦100% CUSTOM✦BUILT IN KANSAS CITY✦THE WORK✦EVERY INDUSTRY✦ZERO TEMPLATES✦100% CUSTOM✦BUILT IN KANSAS CITY✦
↳ Vol. 02 // The Work
Now let me
build yours.
Click any build below to walk through the real thing. Hand-coded. None templated. Yours is next.
0
Templates Used
24h
Reply Guaranteed
100%
Custom Liquid
$0
Upfront, Always
★ NEW CLIENT BONUS
$50 off your first month.
Sign up and we'll knock $50 off your first month — applied automatically when you approve the live preview. $0 upfront. No card. No commitment.
01 / 14
↳ Don't see your type?
We build anything.
Tell us your industry or your business idea — we'll send back a custom mockup within 48 hours. Free, no commitment, $0 upfront. Same as everything we do.
↳ Vol. 03 // The Builder
Most agencies pitch you.
This one shows up.
I'm Matthew. Kansas City. Self-taught between rig shifts so my family eats. Every site on this page — built with these hands.
typing your store tonight.
HAND-CODED
Custom Liquid only.
No page builders.
No page builders.
ONE BUILDER
No agency, no team.
You hire me — you get me.
You hire me — you get me.
KC, MO
9 PM – 3 AM CST.
After-hours by design.
After-hours by design.
“Not a chatbot. Not an agency. One builder, one keyboard, one kid asleep on my chest — and your store getting built while the world sleeps.
That's what real work looks like.
— MatthewBuilder · Dad · Kansas City
10yLocal 1290 · KC concrete
PC ProTestOut Certified · 2024
NET+CompTIA Networking · 2025
AA-ITStrayer University · 2025
Matthew
Builder · Dad · Kansas City, MO
If you call, I answer.
If you call, I answer.
↳ Vol. 04 // The Process
Four steps. Zero risk.
From first call to launched store — the whole thing fits on a napkin. No funnels, no upsells, no "let's circle back."
02
WE BUILD
Hand-coded between sundown and sunup. Custom Liquid only.
03
YOU APPROVE
Preview link to your phone. Want changes? We make them.
04
LAUNCH & MAINTAIN
We flip the switch. Then we stay on it — every month.
↳ Vol. 05 // What's Inside
Hand-coded. Not templated.
Every store HOO ships runs on the same four pillars. No exceptions, no shortcuts, no "we'll add it later."
01
NATIVE SHOPIFY LIQUID
No page builders. No 47 apps slowing your store down. Loads in under a second.
02
MOBILE-FIRST
Built for the phone, then scaled up. Because that's where your customers actually shop.
03
NO BLOAT
Every line of code earns its place. Faster pages = better SEO + higher conversion.
04
BUILT TO SELL
Every section moves a visitor closer to checkout. No detours. No dead ends.
↳ Vol. 06 // Pricing
Two tiers.Zero contracts.
$0 upfront. Two clean bills — yours from us, Shopify's from them. We never touch their fee. Nothing owed until you say go. Cancel any time.
01
HOO BASIC
The foundation
$175/MO
TOTAL · TWO CLEAN BILLS · ZERO MARKUP
$136HOO build + maintenance
+$39Shopify paid direct
$175/mo total
★ HOO never touches Shopify's fee ★
$0 UPFRONT · PAY ONLY ON APPROVAL
- ✓Full custom Shopify build
- ✓Hand-coded hero, collections, product pages
- ✓Mobile-responsive top to bottom
- ✓Contact form with direct lead routing
- ✓AEO — found by ChatGPT, Perplexity & Google AI
- ✓Monthly section updates & fixes
- ✓Built on a free Shopify dev store — zero risk during build
- ✓Email support, 48-hour response
★ MOST CHOSEN ★
02
HOO COMMAND
The full operation
$299/MO
TOTAL · TWO CLEAN BILLS · ZERO MARKUP
$260HOO full operation
+$39Shopify paid direct
$299/mo total
★ HOO never touches Shopify's fee ★
$0 UPFRONT · PAY ONLY ON APPROVAL
- ✓Everything in Basic — plus:
- ✓Unlimited section requests & rebuilds
- ✓Monthly new content drop (blog, landing, campaign)
- ✓On-page SEO (titles, meta, schema)
- ✓Advanced AEO — ongoing optimization & monitoring
- ✓Priority response, 12-hour turnaround
- ✓Quarterly performance review + roadmap
↳ FULL TRANSPARENCY click for the full story ↓
Your Shopify $39/mo goes direct to Shopify, on your card. HOO never touches it. Never marks it up. Never even sees it. Two clean bills — yours from us, theirs from them.
▾
↳ FULL TRANSPARENCY click for the full story ↓
Your Shopify $39/mo goes direct to Shopify, on your card. HOO never touches it. Never marks it up. Never even sees it. Two clean bills — yours from us, theirs from them.
Why does HOO build on Shopify and not WordPress?
Because Shopify is more secure, more durable, and easier to keep running than the alternatives — and that matters when your store is making money 24/7. Three reasons below.
Is Shopify secure for credit cards and customer data?
Yes — Shopify is PCI-DSS Level 1 compliant out of the box, the same standard a bank uses. Every credit card transaction, every customer login, every personal detail your store collects is secured to that standard, and none of it touches our servers. [Shopify PCI compliance ↗]
Will Shopify still be around in 10 years?
Almost certainly. Shopify is 14 years old, public on the NYSE under $SHOP, and runs roughly 10% of every online store on earth. The platform you build on today will still be there in 2036, and your store with it. [W3Techs CMS market share ↗]
Why is Shopify safer than WordPress?
WordPress sites accounted for roughly 96% of CMS infections cleaned by Sucuri in 2022 — almost all from outdated plugins. Shopify is a closed platform: no plugin exploits, no outdated PHP, no 3am ransomware calls. [Sucuri Hacked Website Report ↗]
We could host your store on cheaper platforms. We don't, because your store's job is to make money 24/7 — not give us a side hobby of patching security holes at midnight.
You'll get two bills every month. One from HOO ($136 or $260). One from Shopify ($39, billed direct to your card). No middleman, no markup, no "trust us, we'll handle the billing."
$0 UPFRONT
Always
NO CONTRACTS
Month-to-month
CANCEL ANYTIME
Your site, your call
HAND-CODED LIQUID
No page builders
"If we don't deliver something you love, you don't pay. Period."
Matthew
↳ Vol. 07 // Start a Build
Ready to start tonight?
$0 today. Walk through it on your phone first. If it doesn't hit, you don't pay.